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Our Process

How do you work? What’s the process?

It all starts with you filling out our contact form. From there, we schedule a call to discuss the project. The next step is a paid on-site consultation where we review the project scope. In our following meeting, we present your customized Scope & Fee Proposal and answer any questions you might have before you decide to sign with us.

The design process includes Schematic and Conceptual Design, Design Development, Purchasing & Execution, Construction Observation, and Project Management and ends with our project wrap-up and a big reveal!

What exactly is Full-Service Interior Design?

Full-service refers to us creating a turn-key design for complete rooms through our concierge process. You are hiring us to handle all the details of a complete design plan—all the research, selections, purchases, coordination, construction observation, and installation. Basically, from the initial concept to the final installation.

We specialize in whole room, whole home or multiple room designs in a single installation. This means that the project is only complete when the last accessory is placed and we have the big reveal! Full-service may or may not include construction. Full-service also applies to fully-executed, decorated rooms—even if you own some of the furnishings that will be used.

How long does a typical project take?

Each project is unique, but the process is the same. Typically, the design time only, which happens BEFORE anything is purchased or construction begins, can take 3-4 months. Then, depending on the scope of work, we enter the purchasing phase which leads into the install and execution phase of the project. We can discuss your project’s timeline after we determine the scope of the project.

What’s the fee structure?

Our revenue structure comprises three income streams per project: a flat design fee, product sales, and project management fees. Our approach to design fees is based on a flat fee model encompassing a specified and detailed set of deliverables and an outlined scope of work.

Do I have to purchase everything through you?

The short answer is yes, we are your retailer for all items in the design. We cultivate our relationships with trade resources and to ensure quality control and guarantee a cohesive design, we require that all purchases go through our firm. The procurement process is much more than simply placing an order online.

First, we research and source all items that fit into the design. Then, there are many steps in the purchasing process—including ordering, expediting, tracking, receiving, inspection, storage, assembly, delivery, and placement.

Should we do everything at once? How will we know what to prioritize?

If your investment level dictates a project to be completed in phases, there are items to keep in mind that influence this decision. There are always benefits and an economy of scale to larger projects—like labor for instance. Labor costs can be economized with fewer trips.

There are also domino effect decisions that impact other areas than just the space in a singular phase. We understand this and can guide you when making priorities and help you develop a plan of action that considers the impact on a later project. We will point out the parts of a project that make sense to execute together and which parts can wait.

In all projects, we stress the importance of a cohesive design for the entire home from the very start. This way, when you are ready to implement the next phase of your project, you will have a design plan that will guide you and ensure a continuous design flow throughout the whole home.

How often do you communicate with me throughout the project?

Throughout the project, you will receive weekly project update emails which include a link to schedule a call with us on the next Monday during our dedicated “client office hours.” We reserve these hours for our current clients to call with any questions or concerns about the project update. This is, of course, in addition to meetings, presentations, and on-site visits.

Does Dennison Interior Design have a minimum project size?

We specialize in whole room, whole home or multiple room designs in a single installation. Our availability for smaller projects is limited, but get in touch here and we can discuss the options!

Your Style

How will you figure out my aesthetic?

In addition to what we have learned about you during our phone and on-site consultations, we send out a thorough and detailed questionnaire asking about your lifestyle, needs, wants, and style preferences. Our first meeting with you is a Style Session where we go over your responses. We listen to you and ask questions to ensure we understand your style.

Can you create custom elements for my space?

YES! This is our superpower! During the design process, we evaluate the architecture of the space and frequently create custom elements that make your project unique. These elements often add to the functionality as well.

I love classic design, but my partner is more modern (bohemian, romantic, rustic, etc.). How will we integrate their taste with mine?

The result of your design should be a mixture of both aesthetics. For instance, we just completed a large project where the wife had a more modern aesthetic, and the husband’s tastes were grounded in a very traditional base. In many areas, we were able to create a modern aesthetic while using traditional materials. In the kitchen, we used a modern cabinet design but used a traditional, beautiful wood grain material. The wife was happy with the overall look, and the husband felt heard and appreciated the richness of the traditional material.